In the beginning
Tapyness is the offspring of tech startup veterans who combine digital ingenuity with the sensibility of everyday consumers. As consumers, they noticed the gap between what was happening in their daily interactions with service providers, and what existing survey methodologies were actually capable of capturing.
After talking with brick & mortar veterans, their objective was the ability to acquire an easy-to-use, rapidly deployable customer feedback system that would overcome problems inherent to existing survey systems in their industry: low participation rates, lack of privacy, high consultancy fees, and slow reporting. They knew that if the simple, inexpensive, self-service system they had in mind could get just a ten percent customer response rate, they would blow away existing competitors and disrupt the industry.
Little did they know how easy that threshold would be to exceed with the right technology.
Love at first tap
During early pilots, consumers responded enthusiastically to the simplicity and speed of tapping their level of satisfaction or dissatisfaction while specifying the cause. Without elaborate questions to read or complicated rating scales to figure out—and absolutely no one begging them—25% to 75% of all customers shared their honest feelings, confident that their feedback was completely anonymous.
With the ease of deployment, immediate reporting, and real-time data stream, managers were able to identify and fix problems quickly, as well as compare performance across time periods, and locations, perform A/B testing, marketing spend effectiveness, and any other variables they could think of.
We collected raw, unfiltered data that was immediately understandable and easy to use in real-world situations. Once Tapyness was in place, they said, the thought of going without it was like driving blind.
Tapyness for all
Tapyness’s founders never dreamed how much data their system would collect, and soon realized its potential went far beyond any single brick & mortar vertical. SMBs and enterprise organizations alike could greatly benefit from spontaneous, unfiltered customer feedback.
So what started out as a simple foray into one industry soon became a solution for any industry where customer insight is important—which means every industry. In fact, anywhere humans interact, there’s a need to measure the experience and improve the effectiveness of what they’re trying to achieve. A need for Tapyness.
Customer insight on tap
As Tapyness evolves, the minds behind it are driven to address the ever-changing needs of you, their customer, with the same agility and responsiveness your own audiences demand. With its ability to help you solve problems and drive continuous improvement, Tapyness truly is “Customer Insight on Tap.”