It has always been difficult to determine the return on investment in your omnichannel marketing strategy. As a brick & mortar retail organization - of any vertical, Tapyness now makes this achievable.
Consider the following example as just one use case to understand where your marketing budget should be spent.
THE WHY
What brought a consumer into your brick & mortar establishment?
a simple tap identifies where your marketing spend is effective
A second tap drills down to the specifics
Loyalty Rewards Program
Social Media
Sports Sponsorship
THE INSIGHT
Understand the consumers passing through
understand why they visited this location
understand what was important, with clarity